Success is relative. With your podcast, it isn’t all about massive download numbers, but much more about how you are engaging and retaining your listeners, and how useful you are making the podcast for your business. So let’s discuss how you can track your podcast success.
4 steps to tracking your podcast success
- Access stats and figures through your hosting platform
Depending on your podcast hosting platform, you may or may not have access to stats and figures as to how many downloads you’re getting, where those downloads are, whether they are on desktop or through a smaller podcast app such as Stitcher or Overcast or whether they are listening to Apple or Spotify. You can get all of this information (depending on your chosen price plan) with your podcast hosting platform. If you’re podcasting for business, it is so worth paying for this information as, with it, you can be much more targeted in what you put out to your audience. You can know when an episode has really taken off, or when one has flopped. This is valuable information.
2. Get an overview as to where your podcast is charting
This can be a little bit like a needle in a haystack. There’s a great site called Chartable where you can search your show, and, if it is charting anywhere in the world in any category or subcategory, it will tell you where and when it last charted. Chartable fetch charts directly from Spotify and Apple Podcasts as often as once an hour, and at least once per day, providing charts from 155 different countries for Apple Podcasts! So it’s definitely worth keeping an eye on where your show is flying.
3. Track the long-term progress of your show
I often see podcasters really track their show at launch as they seek the big, flashy numbers, but you’ve got to know what your show is doing long-term. If it is getting into the top charts, you want to be able to celebrate that with your audience because it’s a big deal! It’s harder for an ongoing show, so when those moments happen, you want to champion it.
4. Check out the competition
One of my favourite resources for going and researching other podcasts is Listen Notes. The most comprehensive podcast database online. It’s like Google, but for podcasts. You can utilise Listen Score to see the estimated popularity of a podcast compared to all other RSS-based public podcasts in the world on a scale from 0 to 100.
What we track grows, so if you are not actively looking at the numbers behind your podcast in the same way you are looking at the profit in your business, you probably aren’t going to grow. The right level of awareness is key to being able to make knowledgeable decisions.
Are you ready to start a podcast but looking for full support?
If you want someone to do the behind the scenes work whilst you focus on the content delivery, find out more about our essential Legendary Podcast Launch.
Here at The Podcast Agency we are the leaders in successful global podcast launch and production, and our high level consultancy makes all the difference. Our team have been involved in 300+ podcast launches (all chart-topping so far!), editing, mixing and mastering thousands of hours of audio, and supporting the most incredible brand-positioning launches. This has all been achieved through our Legendary Podcast Launch package.
With us, your podcast is in safe hands for success. If you’re serious about elevating your brand, it’s time to take action! Let’s work together to produce a premium quality podcast that positions you powerfully.
For more information on our Legendary Podcast Launch package click here