I am a strong believer that success relies on your connection with others in your field. Collaboration gives each of you an opportunity to get in front of a wider audience that you wouldn’t reach ordinarily. Podcast guesting is a great way to grow your network and spread your message internationally. Learning to use podcast guesting and hosting properly can increase your lead generation by x14 times, more than any other platform. Why? Because listeners are more likely to take action because they know, like and trust you.
However, being a guest on a podcast isn’t something to just jump into, no thoughts spared. You need to be intentional and strategic about it! It takes time to develop your skills as a podcast guest, and I want to help you to maximise the huge opportunity guesting can offer you.
Here are my top 5 tips on how to land high-quality podcast guest appearances:
1. Be really clear on what kind of audience you want to reach. Before you send any emails to potential hosts, think about who are the people you can serve with your business? You will be investing a large proportion of your time sending emails and speaking on these shows. So you want it to be worth your while. Even though it might seem like the right thing to do, you don’t just want to take any opportunity. Be mindful of the shows that are going to grow your profile and potentially bring profit into your business. What do you want to be known for? How can you make sure you can create very succinct topics of interest on other people’s podcasts?
2. Check out your competitors. These might be people in your circle or well ahead of the game within your field. What are they talking about on podcasts? Are they clear and intentional? Have a listen to their shows. Think about how you can use this to your advantage. Coming up with at least three topics of interest that you want to lead with in your pitch, will guide people back to your own business.
3. Create a podcast one sheet. This is essentially a one page resource with everything a host needs to know about you. Think of it like a CV. This should include a brief personal bio, reference to any other podcasts you have been on, links to your social media, contact information, as well as branding for your own business. You are saving the host valuable time, they will love you for it!
4. Listen to the show itself. Be respectful to the host that you are pitching to by listening to at least a couple of episodes of their show. You can leave a review. Take note of any topics of interest or previous guests. Reference these within your pitch. This will make you stand out from other emails they will be receiving. If you think they are a good fit, the likelihood is someone else will too.
5. Connect on social media. Once you have found a show that seems the perfect fit for you and your business, get following them on social media. One of the first places you can get more visible, speak up about your work and your capabilities is on social media. They might then recognise your name when you send your amazing pitch.
Want to know how to create profit as a podcast guest?
Let me introduce you to our brilliant Profitable Podcast Guesting course, an online program which really teaches you how to make the most of podcast guesting. Follow our step-by-step modules to increase your visibility and audience, spread your message and in turn, increase the profits in your business.
Check out our essential and popular Profitable Podcast Guesting course here.