060 How To Run an Effective Challenge

Today I want to talk about how to run an effective challenge, and why you’d want to do that in the first place. 
What You’ll Learn in This Episode:
What is a challenge?
The benefits of running a challenge for your positioning and building trust within your community
Creating a challenge with your end client in mind
How to give a taste of the result to your audience but not the whole result
Building anticipation, sense of urgency, competition and engagement
How to structure your challenge to drive sales

So get out there and make sure that you run successful challenges, thinking about the end result and about what it is that you want your ideal client to keep buying into.
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Get Visible: How To Have More Impact, Influence and Income by Anna Parker-Naples, http://bit.ly/GetVisiblePaperback  and http://bit.ly/GetVisibleeBook (http://bit.ly/GetVisibleeBook)