014 Why You Should Niche Down Further

Today we’re talking about why niching works. If you aren’t niching down to a very small subgroup of people, you are potentially missing out on huge opportunities. As soon as you are able to decide and focus on serving one small niche, you are going to be able to stand out from the crowd in that one particular space.
What You’ll Learn In This Episode:
What is niching and why it might be counterintuitive to do it
Overcoming the resistance to find your particular niche
How niching gets you referrals and recommendations
How to avoid getting stuck in your niche
Examples of successful niching

Once you’ve niched and established yourself, once you have shown everyone what you are known for, then you can pivot, expand, grow, go in other crazy directions and re-position yourself elsewhere. Because anything is possible when you get visible.